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Gift Bags: Improving a Holiday Marketing Campaign

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The holiday season is the perfect time to purchase custom-branded gift bags, as they can enhance any marketing campaign and significantly increase brand awareness. In addition to increasing return on investment, gift bags are functional packaging options; they are handy storage devices that hold the items that you want to give to your clients or employees, while increasing the sophistication of the gift. Throughout the year, organizations can also fill gift bags with prizes or marketing collateral and use them to increase traffic at trade shows or thank guests for attending a seminar. And, companies can imprint the paper bags, making their organization's name and logo visible to recipients' friends and family, as well as coworkers and passersby.

Gift bags, similar to other items offered by promotional companies, come in many different sizes and colors. As a result, companies can find the perfect shade to match their logo or, since gift bags are inexpensive, organizations may even want to customize them for a special winter marketing campaign. In addition to the various colors, paper bags also differ in the type of handles. Select bags with longer, reinforced handles for carry heavier items and smaller, more compact gift bags for apparel and other lightweight gifts.

One great all-purpose gift bag is the Kraft Eco-Friendly Paper Bag. These bags come in a variety of different sizes, yet all are made from 100% recycled paper, have twisted paper handles the same color of the bag itself and serrated cut tops for added measure. In addition to its high functionality, the Kraft paper bags are some of the most affordable on today's market; most of them cost less than $0.50 per bag.

Organizations looking for more colorful and durable gift bags should consider the Aries Five Inch Frosted Promotional Bag. With not tied macram handles, a reinforced fold over top, side and bottom gussets and a cardboard bottom insert in a high density, frosted plastic European tote bag, this item is ideal for transporting wine bottles, picture frames, or other popular corporate holiday gifts. To increase the level of sophistication even further, consider stuffing the bag with tissue paper that matches the imprinted logo. If you choose to customize color gift bags, you may want to stick with more demure white tissue paper.

With so many different options from which to choose, everyone will be sure to find a gift bag that fits their promotional purposes this holiday season. These bags are a small yet incredibly important part of your marketing efforts, as they help to present your company's brand in a positive manner. Imprinted with your logo or name, gift bags impart your company's presence whether you use them to distribute corporate holiday gifts or distribute them at trade shows, seminars or elsewhere. Available in different sizes, shapes and costs, these handy totes subtly but positively show your company name to both the recipient as well as to all who notice the bag. Effective and efficient advertising has really never been this easy--thanks to gift bags.
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