SEO Mistakes To Avoid At All Costs

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Lots of beginners make simple SEO mistakes, but there are many more who purposely try to 'game the system' which is an approach that is destined to fail. SEO is something you can be highly successful at, but you have to know that it's something that is constantly working to evolve and change. Even if you become successful with SEO, you'll still need to stay on top of the game and update your knowledge base as algorithms change. We want to share just a few common SEO mistakes that are easy to do if you don't know what you're doing.

Creating a website based on Flash is still something that happens a lot, although less than years ago. No question, Flash sites can look pretty impressive. The bottom line about Flash and search engine optimization is that you cannot do SEO with Flash sites. Simply stated, Flash stops search engine spiders dead in their tracks because they can't read it. So if you want to use SEO, or get ranked, then you'll need your site coded in HTML, or anything non-Flash. It's a simple lesson, avoid using Flash at all (unless it's a video, maybe) and you'll be fine with doing proper SEO.

It's easy to make mistakes with SEO when you're starting out, which brings us to another common mistake of ignoring the value of URLs in the sight of the search engines. There's no reason whatsoever, really, for failing to consider SEO when choosing a domain name. Make use of your primary keyword phrase in your domain name, and then your filename extensions will contain your appropriate secondary keyword phrases. This simple approach will give your site major preference with the search engines, and don't forget to backlink, as always.

You also need to be aware of javascript menus and avoid them because search engine spiders cannot read them. So be sure to find out if you don't know, and then have it re-coded if you're using it. You can still have your links crawled by the spiders if you use a sitemap, so that's an alternative if you can't change your javasript menus. It's very important that your pages are indexed, and they need to be crawled to make that happen, so do these things and make your site nav structure clean, simple and optimized.

So, all in all, if you want to do SEO, then you need to be prepared to take it quite seriously. It's really a question of how badly do you want it, and if you're willing to do what needs to be done so you can succeed.

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