Defining Mobile Strategy For Enterprise

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Mobility is no longer an option for enterprises, it is indeed a necessity. Smartphones have overpowered the mobile market in an astonishing way and are now getting their hold on enterprise sector also.

Businesses are going mobile to expand their market reach. Mobile application is seen as an important element when it comes to determining mobility strategy of an enterprise.

Employees are using smartphones and tablets for personal and official use. The need to stay connected has made enterprise mobility a top IT priority of businesses.

And when it comes to creating a mobility strategy for your enterprise, there are a few things worth considering:

Bring Your Own Device Culture
Enterprises often find it difficult and expensive to provide same mobile device to individual employee. A BYOD culture is a solution to the problem. Employees often prefer to use their personal device at work because of the data and synchronization issues. While developing a mobile application for enterprise, you have to ensure its compatibility with most of the devices employees would be using to access company data.

Security and device management are the two issues to be taken into serious consideration, when implementing a BYOD policy.

Native or Mobile Web Apps
Figure out if you want a native or mobile web application developed for the enterprise. Both app types have pros and cons. While native applications are device or say OS specific and are able to use some of the internal features of the mobile device, mobile web applications support multiple devices.

For farther reach, mobile web applications are better as native apps have to be purchased individually and are available only on one application store.

Consumerization of IT
The rapid adoption of mobile devices for personal use has led to an increase in the popularity of consumer-based mobile apps. If your business is targeting on ways to improve customer reach, go for a customer centric mobile application.

Understand that a mobile application is different from a mobile website. If your objective is to boost productivity, carve the mobile application as per the requirement of consumers and the changing market trend.

Cloud Computing
Cloud services are a vogue amongst enterprises. Since cloud based services are secure and more cost-effective, they have been amongst the top growth areas in IT sector in recent years. Enterprises can leverage on cloud technology to have more advanced, robust, secure, and always accessible data repository.

Security Concerns
Technology is a blessing for enterprises but it can invite problems, if not handled carefully. Whether you are deploying a cloud service or a mobile application, identify the security concerns and how you can deal with the infringement issues. Security is an important part of your enterprise mobility strategy and IT department should always be prepared to deal with crisis.

Identifying the Mobile User Behavior
It is important for your mobile users to get comfortable with the newly deployed enterprise strategy. Consider how users will access the application on their smartphones or tablets. Are they behaving in the same way as when they access the application on their desktop or laptop? App functionality is important because it will directly impact the productivity. There is no point in making a lot of investment on a mobile application, which end users are finding difficult to navigate through.

Defining a mobility strategy for enterprise is a difficult task, as it will directly have impact on the growth of the company. The above discussed points will help businesses in coming up with better and more profitable mobile strategies.

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