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There are many reasons why people buy expired domains.
One reason is to resell them for a higher price to individuals who mayhave inadvertently let their domain expire.
That's not very nice,but it happens.
Another reason is to get adomainthatyoureally want for your business because the name is complementary toyour business.
Onegood,lesserknownreasonforbuyingexpired domains is to use the traffic from thedomainsasawebsite promotion technique.
Traffic brokering sites that selltrafficinbulktowebsite owners often buy expired domains and redirecttrafficfromthe domain that expired to their clientsasawebsitepromotion technique.
Buying traffic from a traffic brokeringservicethat actually sends you targeted traffic, traffic that is relevantto what your site is all about, can be agoodwebsitepromotion technique.
However, you really must be carefulindealingwith traffic brokers because you may get lots of traffic, butitmay not actually be targeted traffic.
For instance, if your companysellswordprocessingservices, traffic sent to you from an expired domainforacompanythat sells boats isn't going to be good for you.
If you intend touse expired domains to directtraffictoyoursiteaswebsite promotion technique, it would make more sense financially for you to buy the expired domains of businesses that are in yourfield, offering the samethingyouofferwhohaveshutdown,and redirect the traffic yourself.
There are legitimate reasons why internet businessesshutdown, but their traffic doesn't usually cease when the domainexpires.
If the websites are indexed inthesearchengines,theywill remain indexed for a while.
If the website owner has promoted the site through web site promotion techniqueslikeadvertisingin ezines, exchanging links, and so forth, you may benefit fromthe efforts they put forth before they shut their sitedownifyou buy their expired domain and direct the traffic to your website.
Other than redirecting traffic from an expired domainasaweb site promotion technique, you can also buyexpireddomainsand develop them into a new website.
The new website will receive the traffic that the expired domain would have normally received so a lot of the initial web site promotion techniques will alreadybe done for you.
This may be beneficial to you as a start-up company as it can give you a jump start on your promotions.
There are also opportunities in websitebrokering.
Adeveloped website with traffic can besold,eitheroutrightorthrough auctions.
These are sometimes called turn-key sites becausethey are actually developed businesses with clientele that someone can get into to without the time consuming startupandinitialweb site promotion techniques.
Buying expired domains that have traffic can be a goodwebsite promotion technique tobeusedinconnectionwithaffiliate programs.
For instance, if you are an affiliate forseveralpet related companies and you buy expired domains forpetsupplies, you can use the domain as a directory to direct existingtraffic to the various affiliate programs that you promote.
It is easy to find companies that sell expired domains bysimply doing a browser search for"expireddomains"or"buyexpired domains".
If you are buying expired domains forthepurposeof taking advantage of their existing traffic as a website promotion technique, you do need to review the website's statisticstobe sure that thedomaingetstrafficandthatthetrafficis targeted.
Alexa(www.
alexa.
com)haswebsitetrafficranking reports that will provide such statistics.
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